In the United States, the date format begins with the month and ends with the year (MM/DD/YYYY), whereas in the UK and most of the rest of the world, the day is written first and the year last (DD/MM/YYYY) and in some places like China, Korea and Iran, this order is flipped (YYYY/MM/DD).
The labelling on chocolates supplied from an International chocolate manufacturer to a leading UK retailer required correction when it was noticed that the date formatting for the UK market could lead to confusion that the chocolates had gone out of date. Instead of the date reading as 6.12.2020 the packaging boxes had been printed with 12.6.2020.
As an environmentally friendly company, the chocolate manufacturer contacted Croft for advice and a solution as the chocolates were already boxed and packed in cartons. They realised that this error would not only would not only cause product waste, it would create packaging waste, cost more to re-print the entire box and would mean they would incur service agreement penalties for missing a delivery deadline and leaving their retailer without stock on their shelves.
There were a number of complexities with this project. Firstly the fact the box was varnished can mean labels are easier to peel off.
Secondly, the adhesive used on the correction label had to be sufficiently aggressive such that should someone try to remove the label the text underneath would be difficult to read.
Thirdly, it had to be block out material so the label could not be read from the other side.
These factors were vital as neither the chocolate manufacturer or the retailer could afford the product liability risk created by consumers peeling off the label and subsequent accusations that they had tried to disguise and re-sell out of date stock.
In order to begin our material testing process, we visited a UK store to buy sample boxes of the chocolates which were individually foil sealed into cardboard boxes which tapered towards the base. Once in possession of a sample we tested a number of adhesive types until we found one that would help solve some of the complexities involved in this project.
We were then supplied 33,000 boxes containing the chocolates, onto which we precision hand applied an over label with the correct date format for the UK market. The project was completed within the deadline and consignments of swiss chocolates were able to be dispatched to the retailer.
If you need self-adhesive labels or over printing services to correct packaging label errors please email: [email protected] or call our team on 0115 945 6065.