Digital printing offers a cost effective solution for short run label projects.
In 2020, with help from the European Agricultural Fund for Rural Development for the Development of digital printing capabilities for the food and drinks industry and other markets, Croft Printing invested a six figure sum to purchase digital printing machinery in order to expand services to print labels directly from digital artwork.
Digital printing is quicker and more cost effective for short run, four colour process/variable information label printing than traditional printing presses as it eliminates the cost of producing printing plates. Traditional presses are usually more cost effective for printing higher volumes because once set up the running speeds are much faster and ink usage more economical.
If your company is rationalising or relocating production to different factories there may be a requirement to amend packaging in order to adhere to track and trace compliance requirements.
If products have passed or nearing their ‘best before end’ date and need to avoid lost profits by destroying or discounting stock Croft Printing can help.
In November 2019 we received a panic call from a fresh poultry packer who was fulfilling orders ready for Christmas. During quality control spot checks, it was noticed that important instructions had been omitted from the label on the packaging of 30,000 goose joints that had been frozen ready for dispatch. The speed and efficiency…
